The rise of global warming and the consequent danger to our planet is a fact we have become well acquainted with over the past few decades. However, in recent years, the environment has been severely impacted by our consumption choices, fashionable or otherwise.
While individual decisions impact the earth, corporations and fashion brands are larger contributors to the deteriorating state of the planet. This is why it is essential to support those brands that do their bit to reduce our carbon footprint and counteract the environmental effect of their operations.
By shopping from Indian organic clothing brands, you can increase awareness and create greater demand for sustainable fashion in the market.
What is a Carbon Footprint?
The term “carbon footprint” is a measurement to understand the amount of greenhouse gasses generated by our actions. These gasses include carbon dioxide and methane, and are named after the effect they produce of trapping heat into the earth’s atmosphere, contributing to the harmful phenomenon of global warming.
Importance of Reducing Our Carbon Footprint
Given that the clock is ticking and the damage to our planet will soon be irreversible, reducing our carbon footprint is more important than ever. Reducing our carbon footprint is one crucial way to slow climate change and reduce greenhouse gas emissions causing global warming. As we are the last generation that has the power to reverse the damage done to our environment, we must leave no stone unturned in doing so.
How Can Our Carbon Footprint Be Reduced?
At an individual level, there are many ways to reduce our carbon footprint. These can involve taking actions such as:
- Shopping from brands that promote sustainable fashion
- Reducing the amount of energy you consume every day
- Eating fewer animal-based products
- Reducing the generation of waste by recycling and reusing materials
- Taking public transport when possible
Fashion brands can reduce their carbon footprint by opting for renewable energy sources, such as solar power, wind turbines, and tidal energy – among others. Companies can also optimize their employees’ transportation by providing electric vehicles as shuttles. On the other hand, encouraging employees to begin working from home will cut out travel emissions altogether.
The fashion industry is one of the biggest contributors to emissions from shipping products. Fashion brands can take a step in the right direction by opting for shipping services that produce lower emissions and using recyclable materials for packaging. Several organic clothing brands in India support projects such as rainforest conservation to offset their carbon emissions.
Further, fashion brands can make sustainable choices by recycling mass waste products, such as plastic bottles, to create more durable and innovative apparel. Of course, thrifting and buying second-hand clothing is also a great way to reduce waste at an individual level. But plenty of brands have already begun reducing their carbon footprint to help customers make future-friendly fashion choices.
Benefits of Sustainable Fashion
Choosing sustainable fashion has many benefits for you and the environment.
Sustainable Fashion Protects Animal Lives
Besides reducing our carbon footprint, sustainable fashion brands in india create the scope for preserving animal lives as they focus on creating vegan products. Manufacturing animal hides into fashion products is a process that uses natural resources and causes the production of harmful gasses.
This phenomenon is averted by sustainable brands that repurpose natural waste, such as ocean waste, pineapple leaves, and plastic bottles, to create cruelty-free alternatives for fashion-forward customers.
Sustainable Fashion Results in Decreased Risk to Manufacturers
Apart from their lowered impact in terms of emissions, organic clothing brands in india also provide better working conditions for their employees. Often, workers employed by clothing brands are made to work with dangerous dyes and chemicals that can pose a high risk to their own health and their children and families.
But you’ll be relieved to know that many sustainable fashion brands in india use much more natural dyes and create humane working conditions for their workers. By supporting such organic fashion brands, you will be ensuring the continuance of fair treatment for workers and can rest assured that there will be no health implications for them.
Conservation of Natural Resources
We are all aware that apparel, footwear, and accessories are often made with a huge cost to the environment in the form of depletion of natural resources. Water is one such natural, non-renewable resource used in the fashion industry’s dyeing and finishing process. However, alternative materials like organic cotton make use of considerably less water.
In fact, sustainable fabrics may even require little to no water during the production process. These include linen, hemp, and recycled cotton, to name a few.
Sustainable Fashion Brands to Shop From
Being environmentally conscious doesn’t mean you must don a potato sack and forsake all your possessions. Fashion is a form of expression, and shopping from organic clothing brands can be an effective tool to spread awareness about the dire need to make sustainable choices to secure our planet’s future.
In fact, it is important to showcase how a beautiful wardrobe can coexist with mindful and intentional choices so that others can begin doing the same to reduce our overall carbon footprint.
Once you decide to switch your consumption choices, opting for sustainable fashion brands in india is simple when you know where to go. Here are a few brands working to reduce our carbon footprint, which you can begin shopping from today. This lineup offers plenty of trendy yet sustainable brand options for clothing, footwear, accessories, and jewelry.
Earth Route
Earthy Route is a slow fashion brand specializing in classic men’s shirts crafted from sustainable fabrics. These shirts offer unmatched versatility to our customers and making it a timeless addition to their wardrobe.
Currently, our shirts are made from two sustainable fabrics: 100% Linen and a unique blend of Linen and Tencel Lyocell. We are committed to helping consumers build a capsule wardrobe by providing timeless designs and producing slow.
Patagonia
Patagonia products make use of recycled polyester and nylon. Their extensive work towards reducing their carbon footprint involves numerous projects. The brand has worked on cleaning up the coast of Chile, organic cotton production, and teaming up with indigenous farmers to zero in on healthy land practices – to name just a few of its projects.
Nike
This brand offers a line of athletic shoes specially designed with vegan consumers in mind. This way, you can stay on top of footwear trends and maintain your athletic regimen, all while investing in a vegan shoe brand that creates sturdy and durable products.
Hozen
Hozen is a sustainable handbag brand that supports vegan lifestyles by marrying cruelty-free products with luxury. Hozen creates top-of-the-line Italian, man-made leather for its handbags through premium quality upcycled and organic materials.
Their creations are both practical and vibrant, becoming timeless additions to your wardrobe. The brand donates 10% of each purchase to a non-profit organization dedicated to animal welfare. Adding vegan handbags to your wardrobe is a great way to remain on trend while protecting the environment and animal lives.
MiaDonna & Co.
When thinking about sustainable fashion brands in india, fine jewelry hardly crosses our mind as something that can be eco-friendly. But MiaDonna takes its cause to heart and actually does the work to reduce our carbon footprint. MiaDonna is an ethical fine jewelry brand that specializes in creating environmentally-friendly and cruelty-free jewelry.
By using lab-grown diamonds, lab-grown gemstones, and recycled precious metals, the brand does its bit to protect communities and the environment by avoiding polluting mining practices. Their jewelry consists of responsibly made timeless pieces that you’ll be able to wear with pride and satisfaction without harming the planet.
Proof Eyewear
This brand donates 12% of its profits to various nonprofit organizations working towards environmental restoration. Their sunglasses are crafted from alternate materials such as sustainable wood, cotton acetate, and recycled aluminum. Proof Eyewear makes it simple to shop for biodegradable glasses and add trendy accessories to elevate even the simplest outfits.
Joyaria
Even something as simple and mundane as a pajama set can be made with sustainable materials. Crafted with breathable fabrics and made with minimal environmental damage, these organic pajama sets will allow you to stop losing sleep over possibly harming the planet and instead dream of a brighter future.
Wolven
Wolven is a swimwear brand that creates its products using recycled plastic bottles. The brand invests in carbon offset initiatives and has partnered with Climate Neutral. By purchasing carbon credits to offset its emissions, Wolven supports projects that promote rainforest conversation and landfill methane capture.
Adding sustainable swimwear brands to your summer collection is a great way to draw attention to organic clothing brands and support earth-friendly fashion.
Embrace Future-Friendly Fashion
Choosing future-friendly fashion is as simple as making sustainable decisions and supporting brands that are actively working towards reducing their carbon footprint.
By making a clear demand for environmentally conscious apparel and accessories, you can bring about a shift of intent and become a mindful consumer who obliges the fashion industry to reflect similar values.
